Privacy Policy
Last updated: 9 April 2026
Norfolk Living Guide (“we,” “us,” or “our”) operates the website norfolklivingguide.co.uk. This privacy policy explains how we collect, use, and protect your personal information when you visit our site.
Data controller: Norfolk Living Guide, contactable at hello@norfolklivingguide.co.uk. We are the data controller for the personal information collected through this website.
Information We Collect
Information you provide directly: If you contact us by email, submit a form, or subscribe to our newsletter, we collect the information you provide, typically your name and email address. We only collect what is necessary to respond to your enquiry or deliver the service you have requested.
Information collected automatically: When you visit our site, we automatically collect certain technical information including your IP address (anonymised), browser type, device type, pages visited, time spent on pages, and referring website. This data is collected through cookies and similar technologies (see our Cookie Policy for details).
How We Use Your Information
We use the information we collect to operate and improve the website, respond to enquiries and correspondence, send our newsletter (if you have subscribed), analyse site usage to improve our content and user experience, display relevant advertising, and detect and prevent misuse of the site. We do not sell your personal information to third parties. We do not use your data for automated decision-making or profiling.
Legal Basis for Processing
Under UK GDPR, we process your data on the following bases: Consent for newsletter subscriptions and non-essential cookies (you can withdraw consent at any time). Legitimate interests for analytics, site improvement, and fraud prevention, where these interests do not override your rights. Contractual necessity where you have contacted us and we need your information to respond.
Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics (Google LLC) for website analytics. Data is anonymised via IP masking.
- LiteSpeed Cache for site performance and caching.
- Brevo (formerly Sendinblue) for newsletter delivery and email marketing.
- Skimlinks (Taboola) for automatic affiliate link monetisation on product and service mentions.
- Various affiliate networks for tracking referral commissions when you click affiliate links.
Each of these services has its own privacy policy. We recommend reviewing them if you would like to understand how they handle data.
International Data Transfers
Some of our third-party service providers (including Google and Skimlinks) may transfer your data outside the UK. Where this happens, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner, or the service provider being located in a country with an adequacy decision. Your data is protected to the same standard regardless of where it is processed.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy. Email correspondence is retained for up to 24 months. Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained in anonymised form for up to 26 months.
Your Rights
Under UK data protection law, you have the right to: access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to processing based on legitimate interests, request restriction of processing, and data portability. To exercise any of these rights, email us at hello@norfolklivingguide.co.uk. We will respond within 30 days.
Data Security
We take reasonable technical and organisational measures to protect your personal data. Our site uses SSL encryption (HTTPS) for all connections. Access to personal data is restricted to authorised personnel only. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our site is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
Changes to This Policy
We may update this policy from time to time. Significant changes will be highlighted on our site. We encourage you to review this page periodically.
Contact and Complaints
For any privacy-related enquiries, contact us at hello@norfolklivingguide.co.uk. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
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